The International Football Federation (FIFA) announced today, Friday, the official brand for the FIFA U-20 World Cup 2027, inviting the next generation of football stars to write their own history in Azerbaijan and Uzbekistan.
According to the Azerbaijani news agency, "FIFA announced the official brand for the men's U-20 World Cup 2027 by adopting 'You are the makers of the future of the game' as its official slogan, positioning young players and the fans following their journey at the heart of the tournament."
The FIFA Secretary General, Matthias Grafström, stated in remarks reviewed by the "News Video Agency," that "representing their country at the World Cup is a significant achievement for these players, and they will remember it proudly throughout their football careers. It is also an opportunity to experience different playing styles, adapt to a new environment, and test their abilities against the best players of their generation."
Meanwhile, the Association of Football of Azerbaijan (AFFA) announced that "the tournament invites a new generation of football stars to make history in the competition that will be held in Azerbaijan and Uzbekistan, and the official slogan targets young football players and their supporting fans."
The association explained that "the slogan reflects the spirit of the U-20 World Cup and highlights the opportunities to achieve great successes, build new relationships, contribute to shaping the future of football. The visual design of the tournament is inspired by the cultural heritage of Azerbaijan and Uzbekistan, drawing influences from local tiles and mosaics, and reinterpreting traditional elements with modern patterns, colors, and transitions to suit the tastes of the younger generation."
It noted that "the color palette is vibrant with turquoise, green, purple, and red, enhanced by dynamic color transitions, complementing the visual concept and uniting the two host countries around a single brand."